Serbian Start-up Challenges Global Giant

Belgrade taxis lined upSerbian start-up CAR:GO pre-empts the arrival of Uber in Serbia.

Amid news that global giant “Uber” will soon be coming to the Serbian market, Serbian start-up company “CAR:GO” has launched its new urban car service in Belgrade and is catching on fast.

CAR:GO is a made-in-Serbia response to the world leader, adapted to the needs of Belgrade residents, and an entrepreneurial solution to over-crowding in Belgrade traffic. CAR:GO is a free downloadable app and a network of registered cars. Through the app, the user calls the cars, directs them to a destination, and pays – all on the phone.

Principal Partner Vuk Guberinić, whose experience was gained in start-ups and private equity service providers, calls this a “simple way to make getting around Belgrade easier and less expensive.”

CAR:GO provides customers with a car of their choice, ordered through a free downloadable mobile app, and allows them to pay automatically through PayPal. CAR:GO locates the passenger by GPS as soon as he requests a ride. Once inside the CAR:GO vehicle – several classes will be available from economy to elite – the passenger has nothing more to do. The ride is paid automatically through the app and a receipt is generated instantly by email.

Mobile phone showing CAR:GO appIt is the only service of its kind in the region and is expected to give Belgrade taxi companies a run for their money. With Belgrade taxi companies struggling to adapt to new ways of attracting customers this new development could be an additional incentive to kick-start changes in the market that could benefit both drivers and their customers.

CAR:GO promises to be an innovative and eco-friendly answer to the hundreds of cars clogging the streets of Belgrade every day.

The initial success of CAR:GO has pushed the company to seek out more professional drivers with cars to meet the rising customer demand.

“As problems go,” says Guberinic, “it’s a good one to have!”

For more information on CAR:GO:

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