New Horizons for Childcare in the Capital

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A new Belgrade-based company is forging ahead with its plans to reform the city’s private childcare sector.

The company, Happymamma, hopes to add a new dimension of professionalism to a sector that is otherwise best described as ad hoc. As users of childcare in Belgrade will know, finding a good-quality service is largely a hit and miss process that relies almost exclusively on word-of-mouth recommendations. This is true enough for native Belgraders but the problem is all the greater for those hailing from abroad.

By focusing their company around a team of psychologists the company aims to enable improved vetting of carers, offering users peace of mind when engaging a nanny or babysitter.

“Our mission is aimed at improving the lives of both families and carers by helping them to connect with one another in a reliable and user-friendly way. Our team of dedicated psychologists works hard to assess candidates and individually tailor services to the wishes and needs of each family,” a spokesperson told Living in Belgrade in a statement.

The company informs us that carers are subject to a number of assessments, including psychological testing, a health check, reference checks, criminal background checks and are also given first aid training.

The hope is that this raises the game for other companies offering similar services and will lead to improvements across the sector. As things stand, however, it falls to Happymamma to push the boundaries and bring a higher standard of childcare to the capital.

As an added bonus, Happymamma also provides quality housekeepers. More information about the company can be found at


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